Basics of Paid Advertising
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Solid info here. Thanks, Lilly!
[...] This post was mentioned on Twitter by Aurore. Aurore said: RT @e_lust: I've put up the first of the Blogger Education pages on e[lust]: Basics of Paid Advertising: http://is.gd/k3tfj [...]
This is a solid primer, Lilly. Thanks so much for posting this for all of us! The PR stuff can get uber-confusing, especially when trying to figure it into advertising revenue. Appreciate you simplifying some of the mysterious parts.
Thanks so much for this post. It’s really helpful. I’m looking forward to more.
Very useful, thanks for that.
I appreciated your note about the affiliate links in particular. I have had some approaches and didn’t trust any of them, so I wrote them a quick email to ask for more details. Not ONCE did they reply to my email, so I know there wasn’t a chance in hell that I was getting any money out of them!
Ferns
[...] about previously. The first one that’s up is the topic I always had people emailing me about, Paid Advertising. Basically this page tells you how your rate might be figured out; what sort of things to avoid [...]
Thanks for the information! I also appreciated the info about affiliate links. I’ve taken on one that asked, but they also offered the chance to work on reviews and such and have been following up with me. I’ll keep all of this info in mind!
Thank you for the sound advice! I can’t wait to read the other posts you have planned.
There are also a few different plug-ins for wordpress that you can also use to manage and track your advertising.
I use one called WP125 to manage the 125px graphic ads I have up on my website. It takes care of tracking clicks, impression views and also sets a reminder that emails you before the advertising period ends. Another feature I love is being able to set up an ‘advertise with us’ type of page to link to from empty ad slots.
I’ve found that having the graphic option available there for an advertiser to see has helped me to up-sell from text to graphic ads.
Although this plugin is specifically for graphic advertising there are others for simple text link advertising as well.
~ Thanks! I personally prefer to do text links even though a banner might bring me more, because they’re less obtrusive in the sidebar, but I know plenty who do banners! Good info!
I’ve been thinking about starting to accept paid advertising for a few weeks now. I’m so glad I saw your link on Twitter today! Thanks for posting this info, very helpful!